3D is here to stay and creative on-line content is changing daily.
Magazines and newspapers will not be printing using the traditional press for much longer ( at least to a much lesser extent ) with the advent of the “on-line” content. Look at my post on 1/26/10, this is a great example of where we are headed, very exciting! For a visual storyteller, this just opens up a whole new branch of creative content to create.
This small 3D movie clip was created from a series of 8 different composited images, see if you can find them all!
We shot the models against a green screen in a studio situation, see the pics below.
With some use of Photoshop and AfterEffects we put a pretty simple image into a new approach. The exciting thing for me is to think of all the commercial applications this could have. For example, this snowball fight could be an on-line ad for PacSun. Hopefully you would get a fresh, youthful approach at seeing their winter clothing line which would stand apart from traditional 2D print ads. Can’t you just see the 20 year olds at Starbucks on their new Apple ipad, surfing the web or PacSun web site, and seeing this snowball coming at them? !! I see the next Apple ad, don’t tell anyone.
I can’t wait to start my next still 3D content project. The next step will be to add some live action video to this world.
Stand by for more 3D. James Cameron wont’ have a thing on us.
Here are a few behind the scenes from the shoot. Pretty simple set up really. I trick was to light it to look like outside lighting, so I wanted a little more directional lighting falling on the faces as opposed to a really “soft box’ look.I love the light quality of a raw light head going through a Lee 255 diffusion. It cuts down the harshness of raw light, but not too soft. I think it’s similar to sunlight through a soft layer of clouds.
Obviously the background image is a strong sun backlight, so we put a “sun” light with a warming gel to give some of that warm “kicker” light, but we still put our front key light with some direction to it. If I shot this on location in the mountains (which we contemplated) I would have lit it the same way. Hopefully it works to sell the illusion here.